Sylvia Plath Comparison Essay free essay sample

Throughout time females have found it hard to achieve acceptance and accreditation in the world of poetry. However, two American female poets, who were born in the 1930’s, did make a name for themselves. During this era of rapidly changing gender roles, social values and world politics, these women were able to produce a rich variety of poetry. These poets are known for their driven personalities and their captivating poems about alienation, life and death, imagery and transforming their reader into a world of discovery. Sylvia Plath’s poem â€Å"Tulips† and Mary Oliver’s poem â€Å"Poppies† both share flower imagery, female personas, and display themes of life, but each poem differs in the way that they present very different perspectives on life. Sylvia Plath’s poem â€Å"Tulips† and Mary Oliver’s poem â€Å"Poppies† both exhibit flower imagery but contrast in how they portray that image. Throughout â€Å"Tulips† Sylvia Plath’s main depiction about the flowers is negative. We will write a custom essay sample on Sylvia Plath Comparison Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What the tulips represent is offensive to her. The reader is automatically given this image of a woman laying in a hospital bed, the woman is depressed, wanting to be empty and alone, however these bright red tulips are staring right back at her filled with life and feelings, just having bloomed from the winter. Plath describes the way the tulips make her feel in the fifth stanza: â€Å"I didn’t want any flowers, I only wanted To lie with my hands turned up and be utterly empty. † (29-30) These tulips to her represent the newness of life, love, and pureness; they are terrible to the woman. She feels that the flowers are something she cannot get back. Plath writes: â€Å"The tulips are too red in the first place, they hurt me. Even through the gift paper I could hear them breathe Lightly, through their white swaddlings, like an awful baby. † (36-38) On the other hand, Mary Oliver displays her flower imagery in a different respect. The flower imagery that is portrayed throughout her poem, â€Å"Poppies†, shows holiness. The flowers are illustrated in a night scene and represent brightness, holiness, and life. Mary Oliver is trying to depict that the lowers embody enjoying life without fear of death. The light shown from the flowers represents the holiness of the lord, His â€Å"invitation†. Oliver describes this representation in her sixth stanza: â€Å"But I also say this: that light is an invitation to happiness, and that happiness. † (21-24) Mary Oliver tries to show her reader that the poppies symbolize the distinct separation between life and death, that humans have to cherish life and not take it for granted. Oliver depicts this in the first stanza: â€Å"The poppies send up their orange flares; swaying n the wind, their congregations are a levitation. † (1-4) Again this quote is suggesting living your life without the fear of death or that terrifying things may happen; the vibrancy of the flowers show people that they perform their best for others to see. This differs from Sylvia Plath’s use of flower imagery because they are two different views of life. The tulips to Sylvia Plath make her depressed; she feels that life has been taken away from her and that these tall, red and blossomed tulips show her the newness of life and love; what she can’t have. Lastly, the main parallels of flower imagery that the authors describe are that both flowers, the tulips and the poppies, represent life, holiness, and the state of their own hearts. Both poems, â€Å"Tulips† and â€Å"Poppies†, also demonstrate female personas. Persona is the way a reader can perceive the character in the poem; it’s how the character is presented to the reader. Throughout Sylvia Plath’s Poem â€Å"Tulips† the persona, who seems to be a depressed and sullen female, is trying to search for comfort and tranquility while being in the morose hospital. However, it is ruined once someone brings her the lively and colorful tulips, its here that she realizes she loathes life; it’s life that she cannot get back. These lines from â€Å"Tulips† imply that the persona is emotional, that she has left reality behind; she can no longer live the way the tulips can live: â€Å"The vivid tulips eat my oxygen. Before they came the air was clam enough†¦ Then the tulips filled it up like a loud noise. † (49-52) The persona in Mary Oliver’s poem, â€Å"Poppies†, is quite different than Sylvia Plath’s persona in â€Å"Tulips†. Mary Oliver’s persona is confident and inspired by not taking life for granted. The persona wants to cherish life in everyway that she can, just as the Poppies do. She doesn’t want to regret or fear anything; she especially doesn’t want to fear death. Oliver describes this persona throughout the last three stanzas: â€Å"But I also say this: that light is an invitation to happiness†¦ is a kind of holiness. † (21-26) This strong female persona also suggests that death is inevitable, that there will always be a darkness that surrounds life. She believes that light and holiness are a sign of life, and darkness is the sign of death; she wants to life her life to the fullest and to seize every opportunity because life is so precious. These lines from â€Å"Poppies† greatly describe what the persona is suggesting about the darkness and death: â€Å"There isn’t a place In this world that doesn’t sooner or later drown in the indigos of darkness. † (8-10) As the reader can see, both poems have strong female personas, however they differ completely in the way each one of the persona’s view life and death. Sylvia Plath and Mary Oliver poems both display themes of life, however their views on life contrast. In â€Å"Tulips† and â€Å"Poppies† the flowers symbolize the desire for either life or death. In Sylvia Plath’s poem, â€Å"Tulips†, the flowers are symbolizing life and that is the issue with the persona throughout the poem. What the tulips are representing is offensive to the persona; she now feels isolation and suffering due to the vivid brightness of these flowers. Plath writes: â€Å"The tulips are too red in the first place, they hurt me. † (36) Comparably, in Mary Oliver’s poem â€Å"Poppies† the flowers represent liveliness and holiness. The flowers in the poem are depicting the light of life, the holiness it holds. Mary Oliver explains this in the second stanza: â€Å"of bright dust, of thin and lacy leaves. † (5-6) As the reader can see the theme of life in â€Å"Poppies† is different than the one in â€Å"Tulips†. The difference is that the flowers in Mary Oliver’s poem are further symbolizing the beauty and preciousness of life. To not take anything for granted, death is inevitable, and to cherish every moment like it’s your last. There is a positive theme of life in â€Å"Poppies† unlike the negative one in â€Å"Tulips†. In conclusion, Sylvia Plath’s poem â€Å"Tulips† and Mary Oliver’s poem â€Å"Poppies† both share flower imagery, female personas, and present the theme of life, but as the reader depicts the each poem they differ in the way that they present very different perspectives on life. Sylvia Plath’s view on life isn’t joyful. She is depressed and feels threatened by the liveliness that the flowers represent. These feelings and the way Sylvia Plath views life are shown through her poem â€Å"Tulips†. Contrasting, Mary Oliver’s view on life in her poem â€Å"Poppies† is to never regret and to always seize opportunities. She doesn’t want to take life for granted because she knows death is inevitable. She wants people to look into the light, the joy of life, and to live life to the fullest. Both American female poets are still known today for the captivating poems suggesting their views on life death; Sylvia Plath and Mary Oliver rose to the challenge of being phenomenal female writers during a time of change in America.

How Often To Post On Social Media According To 14 Studies

How Often To Post On Social Media According To 14 Studies Posting once  on social media every day will get you some engagement, shares, and traffic. Sure. But wouldnt scheduling two social media messages a day get you even bigger results? What about three? And  if you shared more messages every day to every social network, wouldnt that also get you even more results? How Often To Post On #SocialMedia? (Proven Research From 14 Studies)Lets just pause for a second because this is probably how youre feeling  right now: Those kind of questions bring you down the rabbit hole with the real question being this: How often to post on social media? As it turns out,  several studies have sought to answer that exact question, all with varying data. So we decided to compile the best of the best for you so you no longer have to think  about how often to post on social media while still getting all of the benefits of increased awareness, engagement, shares, and traffic. ...But First:  Set It  And Forget It With ReQueue  And Best Time Scheduling  In Your Favorite  Social Media  Calendar You don't even have to read this blog post. ReQueue is the magical social media schedule that fills itself. The more messages you add, the more gaps can intelligently fill for you. Keep your social schedule consistent and promote your best content MORE (and better) than ever before (without all the tedious work). For example, let's say you want to tweet 15 times a day  to your Twitter handle.  But you only have 5 tweets scheduled for today. When you add tweets to ReQueue, will intelligently  fill in the gaps with 10 additional tweets to hit your daily social media sharing frequency goal. That means you can set it and forget it with ReQueue. ReQueue automagically fills in  the gaps in your #SocialMedia posting schedule!With ReQueue, you can automatically reuse your best social messages and let intelligently: Fill your daily social schedule Keep it consistent Fill the gaps in your social schedule Keep your content front of mind with your audience Then, Best Time Scheduling takes all of those posts and schedules them at the right time to get the maximum number of eyeballs on your content. You don't even have to think about it. This is going to revolutionize the way you manage social media. ;) OK, now let's answer that question behind  how often to post on all of your social networks: About The 14 Social Media Frequency Studies... There's a lot of advice out there. So I've found the best data-driven information I could find to answer the question of how often to post on social media. I'll be referencing these sources throughout this post as a way to answer the posting frequency question for each specific social network: The social rules of Pinterest from  Ahalogy Research and tips compiled by  Buffer How often to post on social media by  Constant Contact Research and experience of optimum level of posting on social media from  DowSocial Industry benchmarks from  HubSpot The posting plan from  Localvox Expert Pinterest tips and data from  Michelle MacPhearson Suggested minimum and maxium number of times to post on social media per week from  Nulou Compiled research from  Quick Sprout Researched posting frequencies from  Mari Smith Insights from Neil Patel from Forbes General findings from Social Media Week Jay Baer's thoughts and insights from Convince And Convert Collected research from Adobe Each of the following sections will answer the posting frequency question, and includes  information on the best times to post on each network along with recommended amounts of social media content curation for each network. All of these suggestions are  based on deep research we've done for this post, along with these two: What 20 Studies Say About The Best Times To Post On Social Media How To Schedule Your Social Media Content Curation For Massive Growth Here we go. How Often Should A Business Post On Facebook? Answer: High: 2 posts per  day Low: 1 post per  day Recommended: 1 post per day Factor in the best times to post on Facebook: Post #1: 1–4 p.m. Factor in curation: Curate  or reshare a post every other day Ahalogy suggests that posting to Facebook no more than once a day is best or you'll start to feel spammy. Buffer says you can post to Facebook twice a day before likes and comments drop off. Constant Contact says to post on Facebook a minimum of three times per week while keeping your maximum posting frequency to 10 times per week. DowSocial says two Facebook posts per day  as a minimum works well for increasing your reach. They also suggest that sharing fewer posts and then promoting them is the best way they've seen to increase their engagement. Post to #Facebook once a day between 1–4 p.m.HubSpot's benchmarks suggest to post to Facebook a minimum of three times a week. They say to set your maximum number of Facebook posts to  10 times per week. LocalVox likes to post  once a day  to Facebook as a maximum while three times a week is their  suggested minimum. Nulou suggests  to post a minimum of three times a week to maintain your consistency while keeping your maximum number of Facebook posts to no more than 10 a week. Quick Sprout found that  Facebook pages with smaller amounts of followers should post about 16–30 times a month, or roughly  once every day or two. If you have a bigger fan base, Neil Patel suggests posting at least 31 times a month, which he says is about once or twice a day. Mari Smith recommends  5–6 Facebook posts per week. And some good advice: Skip weekdays if you have to, but not weekend days since Facebook users tend to be active on the weekends and in the evenings. Social Media Week recommends posting 5-10 times a week. That evens out to around one or two posts per business day. Adobe suggests posting 6-11 times per week. That's fairly consistent with what other studies suggest. Neil Patel makes another interesting point in his Forbes piece. If you have less than 10,000 followers, he says, you may want to post just once a day. That's because doubling your frequency may half your total clicks. Following his advice, wait until you have a bigger audience before increasing your schedule to twice a day. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How To Build It) How To Tell If Your Facebook Posting Frequency  Is Working Facebook has a handy analytics tool called Insights. Simply log in to your Facebook Business Page, click on Insights, and select Posts. From here, you can check out your posts' performance individually to see  when your engagement increases or decreases depending on how frequently you post. How Many Tweets Per Day For Business? Answer: High: 51 tweets per day Low: 1 tweet per day Recommended: 15 tweets per day Factor in the best times to tweet: Tweet #1: 2 a.m. Tweet #2: 3 a.m. Tweet #3: 6 a.m. Tweet #4: 7 a.m. Tweet #5: 9 a.m. Tweet #6: 10 a.m. Tweet #7: 11 a.m. Tweet #8:  12 p.m. Tweet #9:  1 p.m. Tweet #10:  2 p.m. Tweet #11:  3 p.m. Tweet #12:  5 p.m. Tweet #13: 6 p.m. Tweet #14:  9 p.m. Tweet #15:  10 p.m. Factor in curation: Retweet or curate about seven tweets a day Buffer says three tweets a day is the most you should share before engagement starts to drop off. Constant Contact recommends a minimum of five tweets per day while suggesting there is no maximum. DowSocial suggests tweeting  a minimum of six tweets per  day, and to do it daily. Since Twitter is a fast-paced network, they say that tweeting  about once an hour during business hours is a good guideline, coupled with engagement tweets. How many tweets should you send in one day? Data says 15...HubSpot's data is broken down by industry, which is an interesting thought. So industry voided, HubSpot suggests tweeting a minimum of five tweets  per day, while suggesting there is no daily maximum. LocalVox recommends tweeting a maximum of five tweets per  day while maintaining a minimum of five tweets a week. Nulou says to  tweet at least five times a week with no maximum. Quick Sprout found that the most retweets happen within an hour after tweeting, so a higher daily frequency is best. Start by tweeting 5–20 times every day. Writing for Forbes, Neil Patel suggests tweet frequency should be tied to your goals. If you want maximum engagement per tweet, aim for 1-5 tweets per day. However, if you want more total responses to your tweets overall, 50 tweets or more are acceptable. Mari Smith's sweet spot is between 6–7 tweets per day on weekdays, and 3–4 tweets a day on weekends. Abobe recommends just 3 tweets per day. For larger enterprises and major brands, this less is more approach may be the way to go. Social Media Week offers up a similar suggestion, stating that 3-5 tweets per day is the sweet spot. Recommended Reading: 15 Tactics To Boost Twitter Engagement Backed By Research How To Tell If Your Tweeting Frequency Is Working Twitter has a handy analytics feature to help you see which days are getting the most engagement. When you know how many tweets you've shared on certain days, you can easily correlate your frequency to engagement. Just log in to Twitter Analytics, navigate to Tweets, and check out the bar graph of dates coupled with the number of tweets that went out on those dates below. Hover on a bar for any specific date, and you'll see the number of tweets you shared that day. How Many Times To Pin On Pinterest Per Day? Answer: High: 30 Pins per day Low: 3 Pins per day Recommended: 11 Pins per day Factor in the best times to Pin: Pin #1: 2 a.m. Pin #2: 3 a.m. Pin #3: 4 a.m. Pin #4: 1 p.m. Pin #5: 2 p.m. Pin #6: 3 p.m. Pin #7: 4 p.m. Pin #8: 8 p.m. Pin #9: 9 p.m. Pin #10: 10 p.m. Pin #11: 11 p.m. Factor in curation: Repin or curate at least five pieces of content from others per day Some suggest sharing 80% of your Pins  from other  sources that your own blog, which would be about nine Pins out of your 11 Ahalogy sees the best results with 15–30 Pins per day  when spread out throughout the day. Buffer says the top brands have experience a ton of growth by Pinning more frequently. The magic number? Pin five times a day on Pinterest. Constant Contact says Pinning at least five times a day is a good minimum, while Pinning 10 times per day should be the most you Pin. Pin to #Pinterest 11 times per day.DowSocial suggests  Pinning  a minimum of three times per day to Pinterest.  Sharing regularly, and curating others' content in your frequency mix, will help build engagement. Michelle MacPhearson says that 20–30 Pins per day is the sweet spot for visibility on Pinterest. Nulou recommends Pinning at least five times per day while keeping 10 Pins a day as your maximum. Quick Sprout agrees with Buffer, suggesting the best Pinning frequency is five Pins a day. Like Quick Sprout, Mari Smith suggests  the advice from Buffer to Pin five times per day. Adobe says "Pinterest users love lots of content," and recommends 4-10 Pins per day. Recommended Reading: The Ultimate Guide On How To Use Pinterest For Marketing How To Tell If Your Pinterest Pinning Frequency Is Working Pinterest has a  revealing analytics feature that helps you understand how your Pins are performing on a daily basis. Simply cruise to Pinterest Analytics and select the Profile option. Check out your Impressions to understand how your Pins performed on certain days of the week. You can also  export the data into a spreadsheet to read this like a true data nerd. How Often To Post On LinkedIn For Business? Answer: High: 1 post per day Low: 0  posts per day Recommended: 1 post per day Factor in the best times to post on LinkedIn: Post #1: 1o–11 a.m. Factor in curation: Curate or reshare a post every other day Buffer says 20 posts a month or posting once a day helps you reach 60% of your followers on LinkedIn. Constant Contact recommends posting on LinkedIn at least two times per week. Post a maximum of five times per week. DowSocial recommends sharing daily to LinkedIn, but doesn't provide a  solid number. They suggest that daily shares keep your followers in the loop, but not overwhelmed. Post to #LinkedIn once a day between 1o–11 a.m.HubSpot's benchmarks  recommend posting at least twice a week on LinkedIn, while your maximum posting frequency should be no more than five posts per  week. LocalVox says that once a day should be the most you share to LinkedIn. Post at least once a week to remain active. Nulou says to post to LinkedIn a minimum of two times a week to maintain consistency while five times a week should be your maximum number of posts. Quick Sprout cited LinkedIn's own recommendations for an ideal posting frequency of 20 times a month, which is about once every business day. Recommended Reading: Social Media Skills You Need To Have In 2017 How To Tell If Your LinkedIn Posting Frequency Is Working LinkedIn has  a sparse analytics feature that will help you see the engagement each of your messages attracts. You can use that as a starting point when you test your frequency to see how posting more or less impacts your engagement. Just navigate to  your Business Profile and select the Analytics tab to start your analysis. What Is The Ideal Google+ Posting Frequency? Answer: High: 3 posts per day Low: 0 posts per day Recommended: 2 posts per day Factor in the best times to post on Google+: Post #1: 9–11 a.m. Post #2 12–1 p.m. Factor in curation: Curate or reshare one post every day Buffer recommends posting consistently is the best approach for Google+, with three posts a day being the sweet spot. Constant Contact says to share on Google+ a minimum of three times a week while 10 times per week should be your maximum. DowSocial  likes to share to Google+ at least three times per day. Google+ shares can show in search results for your Google+ followers, so  sharing fresh content often can help  you get in front of more eyeballs. HubSpot found that  you should post to LinkedIn at least three times a week while posting 10 times should be your maximum. Post to #Google+ twice  a day at 9 a.m. and 12 p.m.  LocalVox suggests posting once a day to Google+ should be your maximum. Post at least three times a week. Nulou says to share a minimum of three times per week on Google+. Keep your maximum to 10 times a week. Quick Sprout  agrees with Buffer that the ideal posting frequency for Google+ is three posts per day. Mari Smith agrees with Buffer and Quick Sprout's findings that posting three times per day to Google+ is the way to go. Recommended Reading: How To Get More Traffic From Every Post (Plus How OkDork Grew Traffic 400% In 8 Months) How To Tell If Your Google+ Posting Frequency Is Working Like LinkedIn, Google+'s Insights feature leaves something to be desired to help you find the ideal daily posting frequency. However, you can use Insights to gauge your most successful days and review the number of posts you shared on those days. Cruise to your Google+ Business Profile, and go to the Insights feature. Click on Posts, and you'll see a graph of the popular days, followed by even more specific data related to the posts you've shared. How Often To Post On Instagram? Answer: High: 3 posts per day Low: 1 posts per day Recommended: 1–2 posts per day Factor in the best times to post on Instagram: Post #1:  8–9 a.m. Post #2: 2 a.m. Factor in curation: Curate and repurpose posts only when necessary (quotes, stats, facts), and always give credit Buffer says that major brands share on Instagram on average 1.5 times a day, but not more, so that's also what they suggest you do. DowSocial says to post to Instagram a minimum of three times per day. Since images are super sharable, posting a little more often would be fine, too. Adobe says your Instagram posting frequency should be consistent with your goals. They say some brands succeed with as many as 10 photos per day. That might work well if you're sharing photos from an event, for example. And on Forbes, Neil Patel says "posting frequency is not all that important for your Instagram marketing." Instead, what you should focus on is consistency. Whether you post once or twenty times per day, do your best to maintain that same cadence. Post to #Instagram 1–2 times a day at 8–9 a.m. and 2 a.m.How To Tell If Your Posting Frequency On Instagram Is Successful Iconosquare has an Instagram Analytics feature that will help you understand when to post.  Part of its functionality lets you export your data into a spreadsheet where you can see the time you posted and the engagement each post received. As you test your  posting frequency, that could be helpful to gauge your  engagement by day while analyzing the number of times you posted on Instagram. Recommended Reading: The Ultimate Guide On How To Use Instagram For Business How To  Put Your New Knowledge Into Action If this isn't the first post you've read coving the topic of how often to post on social media, then it's not the first time you've heard this: You should probably test your sharing frequency for your own audience. Yeah, yeah. So here are four methods you could try  to find the perfect social media  posting frequency for your following: Pick one study's suggestions and stick to 'em:  The 10 studies analyzed throughout this post all had different recommendations. You could find the one study that makes the most sense to you, then follow it from this point forward. Cherry pick the frequencies that make the most sense to you:  Since various studies offered a bunch of different ideas, you could grab the frequencies that seem like the obvious best choices  and create your own social media frequency guide. Test each frequency to find the ultimate best posting consistency: Run through each study's suggestions one after another,  compare your success, and finally use the advice that works best for your audience. Set up ReQueue  and Best Time Scheduling  in and automagically follow the best practice recommendations from this post:  You can  use to set up your daily, weekly, and  monthly shares to be whatever you want for all  of your social media accounts at the best time for your audience. Let me repeat that: You can customize to automatically fill up  your sharing schedule  at the best times  so you never have to worry about sharing more or how often to post on social media. Use any study's method you like- customize - add curated content along with your own, and forget about it. It's all possible with the latest feature in your marketing calendar: ReQueue. Then schedule those posts at the best time (automagically) with  Best Time Scheduling: Before we go, if you have any lingering questions, remember this quote from Jay Baer: The best social media publishing frequency is when it's worthwhile. Focus on value. Apply (and adjust) best practices as necessary. Enjoy greater social media success. It's that simple.

Nokia's Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Nokia's Marketing - Case Study Example The report tries to understand the effects globalisation and the economic downturn have on this organisation. The theories and practices related to marketing during an economic downturn are delved into while trying to examine how the organisation responds and deals with the challenges this situation poses. An organisation has to resort to several drastic and innovative measures to survive, maintain and thrive during a period of economic slump. The report examines the strategies adopted by Nokia to sustain during this time. The theories related to globalisation have also been studied with particular reference to Nokia and the process by which and the extent to which the company has undergone internationalisation and the global marketing strategies adopted by the company. The issues of globalisation and economic slump inter-react in different ways and the consequences are varied for different industries and different organisations. While the combined impact of globalisation and the economic downturn is extremely adverse for many organisations in several sectors, it has been possible for some organisations in some sectors to take advantage of globalisation to sail through the storms of recession. The report looks into how Nokia has tried to utilise the advantages of one for withstanding the impact of the other. "When the economy heads south, marketing lands on the chopping block" ("Marketing during a downturn," 2008, p.4). During a financial crunch, it is the marketing budget that gets cut first. At the time of presentation of the report, 60% of the large companies were expecting to cut down, if not already done so, their marketing expenditure. The contingent strategy adopted here is shifting from traditional marketing to online marketing whereby the companies are spending more on direct marketing while spending less on branding. Moreover, several marketing professionals feel that it is needless to spend separately on branding and direct marketing, as these goals can be achieved together. Larger companies, which provide larger budgets for marketing, also make the larger cuts during an economic downturn. Smaller companies, which do not have a considerable budget for marketing, obviously do not and cannot resort to any significant degree of cuts in their marketing budgets ("Marketing during a downturn," 2008, p.5). On the other hand, when the buying patterns are not affected much, the marketing budgets may not be slashed. However, in such cases, keeping direct expenditure on the media the same, the budget on marketing overheads that do not directly translate into revenue may be slashed. Companies going through a stage of growth may not cut down on marketing as acquiring their share of the market is crucial for them at this stage. Besides, there are also marketing professionals who opine that it is damaging for companies to cut back during difficult times, as marketing can help companies gain a larger voice and make themselves heard better in the marketplace during diffi cult times when their competitors are cutting back ("Marketing during a downturn," 2008, p.8). At a time, when the consumers are not willing to spend money on anything that is not an absolute necessity, it would be beneficial to stress on the value of the product and the cost savings associated with buying it. Giving products at lower prices, giving longer free trial periods, giving money back guarantees and such other risk-free

Managerial accounting and finance Essay Example | Topics and Well Written Essays - 2000 words - 1

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Marketing Essay Example | Topics and Well Written Essays - 2750 words - 8

Marketing - Essay Example According to Walker (2009), in 2012, over 20,000 e-bikes were sold in United Kingdom. Support for greener transport continues to grow thus making e-bikes become a trend, and giving a higher advantage to the stockers of e-bikes. This is a marketing plan in the field of sustainable mobility. The success factor in electric bicycle is that it has several benefits in comparison to conventional forms of individual mobility. E-bikes business has been selected because electric bicycles mitigate accessibility problems and reducing energy use and most relevant emissions of commuter traffic. These issues are the success factors of Manchester e-bikes Inc. because e-bikes will reduce environmental degradation, as well as offer cheap transport options. This plan focuses on the company’s growth strategy, suggesting ways in which Manchester e-bikes Inc. can build a large customer base, develop products that are differentiated from the already existing brands in the market. This plan will also provide information regarding the external environment in which the Company will operate in order to provide it with a good startup strategy. Since Manchester e-bikes Inc. will market its products directly to its customers, it is considered a business-to-customer (B2C) marketer. This marketing plan seeks to promote consumer awareness of the e-bikes and to motivate and entice them to purchase e-bikes. An outline of the strategies through which the e-bikes will be marketed will be given in this marketing plan. A substantial research will be undertaken in order to develop viable assessments that will help Manchester e-bike Inc. to determine the marketing and image branding direction for their products. Every business is rooted in a particular macro environment. An instrument that is used to scan the macro environment is the PESTLE analysis (Andler 2008, p. 197-198). This analysis will be conducted in consideration of the political environment, economic

Super Sensitive Intruder Alarm

Super Sensitive Intruder Alarm In the project first I will have do research for three or more circuit which have at least three active components. I will do the research by using the internet, books, magazines etc. After the research I will choose the circuit which I think is simple and easy for me to do my project on. I will do further research on the chosen circuit to understands how it works and how the components work. So when I start to making the project I will be able to deal with the faults if I find any in the circuit. Circuit 1 Fire alarm This circuit is used is used when a fire occurs. The circuit relies on the smoke produced in the event of fire. The light which falls on LRD decreases when the smoke passes between bulb and LDR. This increases the resistance of the LDR and the voltage increases at the base of transistor. Then the supply to COB is complete to set off the alarm. The sensitivity of the circuit is the distance between bulb LDR and it can also be preset setting of VR1. Reference: http://english.cxem.net/home/home36.php Circuit 2 Fire alarm The 555 timer (IC1) is an oscillator at audio frequency which is configured to run freely. The T1 and T2 (transistors) build IC1 value. The pin 3 of IC1 is couples to the base of transistor, which makes the speaker to make the alarm go off. The thermistor is the key to the alarm. Also when the resistance is low and the temperature is high the alarm will sound. The frequency of NE555 depends on the values of resistances R5 and R6 and capacitance C2. The circuit can be powered from a 6V battery or a 6V power supply. The thermistor can be mounted on a heat resistant material like mica to prevent it from damage due to excessive heat. The LED acts as an indication when the power supply is switched ON. Reference: http://www.circuitstoday.com/2008/04/30 Circuit 3 super sensitive intruder alarm In this circuit the alarm will set off when the shadow of an intruder passing few meters nearby the circuit is enough to trigger the alarm. IC2 uA 741 is wired as sensitive comparator; its set point is by R6 and R7. The voltage divide by LDR and R9 is given at non inverting pin of IC2. When there is an intruder near by or close to the LDR the shadow will make the resistance to increase. In that case the voltages at the inputs of comparator will be different and the out put of IC2 will be low. There fore the Q1 will turn on. This makes a negative going pulse to trigger the IC1 which is wired as a mono-stable multi-vibrator. The out put of IC1 will be amplified by Q2 (SL 100) to produce alarm. The LDR can be housed in a dark tube to increase sensitivity. The sensitivity is very important here. If you cannot adjust the required sensitivity properly, use one LOW resistance (~1K) POT in series with R9 for fine adjustment. Reference: http://www.circuitstoday.com/super-sensitive-intruder-alarm Choosing circuit: The circuits have done research on are very simple and interesting. The circuit I am going to do for my project is the intruder alarm circuit. The components in the circuit are simple and I have used them in the past. I understand how the components work and how the components behave so it will be easy for me to make the circuit. I can also make the other two circuits but they are not as simple as the intruder alarm circuit and they have components which havent used before. Components list LABEL COMPONENTS QUANTITY R1, R2, R3 R5 1k ohm resistors 4 R4 1M resistor 1 R6 R7 10 k ohm resistors 2 R8 LDR 1 R9 47k potential meter 1 D1 LED 1 IC2 Operational amplifier uA741 1 IC1 555 timer 1 Q1 PNP transistor BC 157 1 Q2 NPN transistor SL100 1 C1 Capacitor 0.01 uF 1 C2 Capacitor 10 uF 25v 1 K1 Buzzer 1 Three subsystems and active component s Subsystem 1 Operational amplifier uA741 An operational amplifier is usually said as an op-amp. Its a DC coupled high-gain electronic voltage amplifier, with deferential inputs but its usually a single output controlled by negative feedback which determines magnitudes of its output voltage gain, and has high input impedance, low output impedance. Used with split supply, usually +/- 15V. The most common and most famous op-amp is the mA741C or just 741, which is packaged in an 8-pin mini-DIP. The integrated circuit contains 20 transistors and 11 resistors Pin layout Feature Large input voltage range No latch-up High gain Short-circuit protection no frequency compensation Subsystem 2 PNP transistor Transistor PNP it consists of two P-N junctions transistor back to back like this: The arrows are there to represent the conventional flowing of current from positive to negative. Some semiconductors have an excess of electrons, n-type material that is due to doping of the semiconductors, while others have a deficiency of electrons called holes, they are found in P-type materials. When base emitter voltage is about 0.7 v, thats when the transistors conducts. Current are controlled by transistors devices. The bigger the base-emitter current, the bigger the collector-emitter current. The transistors are used as: an amplifier or a solid state switch. Pin layout Subsystem 3 NE555 timer 555 timers is an extremely stable regulator which is capable of producing precise time delays. In the time delay process the time is controlled by one external resistor and capacitor. The frequency and the cycle are controlled by two external resistors and one capacitor for a stable operation as an oscillator. The output can drop down to 200mA. FEATURES Turn-off time less than 2 ms Max. operating frequency greater than 500 kHz Timing from microseconds to hours Operates in both a-stable and mono-stable modes High output current Adjustable duty cycle TTL compatible Temperature stability of 0.005% per  °C Pin configuration Specification Input voltage 0-9V Output source sound and light Num of functions 1 Product design Intruder alarm Reliability good quality Technical functionality Sense shadows of intruder Process The circuit is able to sense intruders shadow and make the alarm go off. Scale of operation Normal Size length 20cm x 8 cm, height 2cm Capability It only takes 1 action Cost  £5 Quality standards has to meet the health and safety act of 1974 Legislation Health and safety at work act 1974 Timescales 18 weeks Physical and human resource implications the circuit that can be built manually. It will be built Using breadboards and components or with the use of circuit wizard. Other components LED When LED is forward bias then it going to emit lights and converts electrical energy to light. Capacitor The capacitor is a component to stores up electronic charge and releases when its needed. Capacitor comes in massive range of sizes and types for to be used in adaptable power, conditioning, smoothing and isolating signals. They are made from various materials and all the electronic system uses them. Capacitor Symbol = C, Unit = Farads Charge Symbol = Q, Unit = Coulombs Potential difference = V, Units = Volts The capacitor can charge and discharge quickly. Its made of two plates separated by an insulator or air. When a plate is charged the other plate is charged oppositely. The charge can build up and remain after the current is gone. Materials in capacitor 6 volt battery Two large electrolytic capacitors, 1000  µF minimum (Radio Shack catalogue # 272-1019, 272-1032, or equivalent) Two 1 kÃŽÂ © resistors One toggle switch, SPST (Single-Pole, Single-Throw) Resistor A resistor is a passive electrical component which controls the flow of current. There are two types of resistor one is called fixed resistor and the other is called variable resistor. The resistance of a resistor is measured in ohms and it can be measured by colour coding band and measurement. Potentiometer (pot) This type of variable resistor with 3 contacts (a potentiometer) is usually used to control voltage. It regulates the voltage in the circuit. Light dependent resistor (LDR) Its an electrical component which converts brightness (light) to resistance. The LDR depends on the intensity of light for its value. Buzzer Its an electrical device that produces and buzzing sounds when a signal has been received. Testing the circuit I first built the circuit on circuit wizard. I put all the components out the page first then I connected all the components and added ground to the circuit. Then I played the circuit which shows the circuit is working perfectly because the Led lit up and the buzzer went off when I turned on the circuit. This shows that all the components are working correctly and there are no faults in the circuit. Safe working procedures Every activity must be carried out in accordance with a developed Safe Working Practice. This will be validated by means of a Risk Assessment. The control measures identified in the risk assessment shall form the basis for the written Safe Working Practice. Consider what must be done before the task starts, How the task is done, what training is needed What competence is required or certification? The action to be taken when the task is complete. Five steps for risks assessment and hazard Identify the hazards Wire cutter sharp edges Long nose pliers sharp edge Components sharp edge from components Decide who might be harmed and how The person who is using equipment will get hurt by cutting them themselves and The people who are around the work could get hurt by leaning on to a sharp component. Evaluate the risks and decide on precaution The risks are very similar, there are all involved with sharp edges. The user of the equipment could get hurt by losing concentration and accidently cut their finger. The precautions would be to always have full concentration when cutting wires and the user should make sure they are careful when cutting the wires and keeping their fingers away from the sharp edges. Record your findings and implement them The results of my risk assessment are that most people are cutting their fingers as they cut the wires. The reason behind that is people are not concentrating when using the wire cutters and pliers. To avoid these risks there should not be more then two people in the workshop. When there are lots of people in the workshop the users could lose their concentration easily. Review your assessment and update if necessary To review the risk assessment I have decided to update the wire cutter with a wire cutting machine so when people use it they wont cut their fingers. PPE PPE refers to protective clothing and other devices that are designed to protect an individual while in potentially dangerous areas or performing potentially hazardous operations. Examples of PPE include gloves, hard hat, steel toed boots, and safety glasses. Making the subsystems This is the first subsystem where the operational amplifier uA741 is. It also had LDR, pot and two resistors. I connected the circuit with black wiring to the negative and red wiring to the positive. This is my second subsystem where the BC157 NPN transistor is at. It also had components such as resistors and LED. As I connected the first subsystems wiring with black to negative and red to positive I continued to follow the same procedures. This is my third subsystem where the 555 timer is at. It also has components such resistors, transistors, capacitors and a buzzer. I connected the circuit with black wiring to the negative and red wiring to the positive. Testing the circuits The method I used to test my circuit is voltmeter, logic probe and oscilloscope. I used the voltmeter to check the circuit has correct reading on each outputs and inputs. I used the logic probe to test the circuit by checking if the circuit has the correct readings. And I used the oscilloscope to make a sine wave when the alarm goes off. Firstly I tested my subsystem which had some faults in it. The faults which did not give any reading on the voltmeter, was some wires were misplaced. So after I correct my mistake the circuit was working the out of the circuit was an LED which lit up and I got reading on the voltmeter. In the first image the LED is lit up and the voltmeter reading is 1.88v but when the LDR I covered on the image on the right the LED switches off and the voltmeter reading decreases to 1.31v. The readings on the voltmeter, and LED switching on and off shows that the circuit is working correctly. My second subsystem had faults with it which I could not find a solution to it. I tried testing it with voltmeter and logic probe but the result was negative. So I decided to put my second subsystem with my third subsystem. I connected both circuits together and put the power on to find out that the buzzer is working but the Led wasnt lighting up. I tried replacing the LED quit few times to if the Led had a fault with it. I also had some minor problems with the wring but that was simple enough to fix. Putting all subsystem together I started to put the subsystems together by firstly connecting all three breadboards together, and then I connected to the power supply to one of the breadboard. I had to connect all three circuits so I cut out some wires and connected positive to positive and negative to negative so all the circuits are connected. So now to test the circuit I put the power supply on and then connected a voltmeter to check all the components in the circuit are working correctly. Then I connected the buzzer which was buzzing but did not stop until I disconnected the circuit and the LED did not light up either. To find the faults I went over the circuits to check for any faults. I did find some faults but they were just simple wring problems which I fixed with ease but the circuit still not work. After replacing some components the circuit was still not working. After doing all the tests I could do I decided to take out the second subsystem because it did not work when I was testing it but it worked with the third subsystem. As I removed the second subsystem the circuit started to work. I then check it with voltmeter to make sure the circuit was working correctly. The Led lit up too and went off when I covered the LDR.

Turing: Concept of Computation :: Computers Computational Systems Papers

Turing: Concept of Computation Turing's analysis of the concept of computation is indisputably the foundation of computationalism, which is, in turn, the foundation of cognitive science. What is disputed is whether computationalism is explanatorily bankrupt. For Turing, all computers are digital computers and something becomes a (digital) computer just in case its 'behavior' is interpreted as implementing, executing, or satisfying some (mathematical) function 'f'. As 'computer' names a nonnatural kind, almost everyone agrees that a computational interpretation of this sort is necessary for something to be a computer. But because everything in the universe satisfies at least one (mathematical) function, it is the sufficiency of such interpretations that is the problem. If, as anticomputationalists are fond of pointing out, computationalists are wedded to the view that a computational interpretation is sufficient for something to be a computer, then everything becomes a digital computer. This not only renders comput er-talk vacuous, it strips computationalism of any empirical or explanatory import. My aim is to defend computationalism against charges that it is explanatorily bankrupt. I reexamine several fundamental questions about computers. One effect of this computation-related soul-searching will be a framework within which 'Is the brain a computer?' will be meaningful. Another effect will be a fracture in the supposed link between computationalism and symbolic-digital processing. If the standard by which to measure the explanatory value of a view were its revolutionary character, then Turing's (1936) analysis of the concept of computation would be highly valued indeed. Whereas the science of mind was once dominated by behaviorists, today it is dominated by computationalists. For computationalists, the mind/brain is a computer. As computationalists came to shoulder the burden for explaining how the mind/brain works, Turing's analysis of what counts as a computer became the standard by which to justify empirical claims about whether something is a computer. According to Turing, all computers are digital computers and something becomes a (digital) computer just in case its "behavior" is interpreted as implementing, executing, or satisfying some (mathematical) function 'f'. Because Turing's analysis is considered the foundation of computationalism, which, in turn, is the foundation of cognitive science, there can be no doubt that Turing's analysis has revolutioni zed the scientific study of the mind/brain. That much is not in dispute. What is, rather, is whether computationalism is explanatorily bankrupt. Although attacks against computationalism come in a variety of flavors, what bridles Searle (1990) and other anticomputationalists the most is the sufficiency of Turing's analysis of what counts as a computer.